Serious Game Classification

Dark Ride .., Lexus (U.S.A.), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Cars - Interactive movie

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
SELECT : explanation of this brick
1 analysis

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Dark Ride In this very cool movie style advergame you play the part of a navigator helping one very skilled driver named Tony avoid danger and the bad guys. Use your mouse and pan your view to make quick decisions which keep the action going. You can skip the Facebook connection at the introduction by clicking on the "x" but having a digital camera and microphone make for a much better experience.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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