Serious Game Classification

Enchanted Palace Kanoti Digital Production (United Kingdom), Historic Royal Palaces (United Kingdom), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Adventure - Advergame - Palace

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Culture & Art
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Enchanted Palace You’re at Kensington Palace, but something tells you you’re not in the present anymore. This advergame was designed to complement the visitor experience of the same name showing at Kensington Palace until 2012. The game is intended to attract younger players as part of an initiative to transform Kensington Palace into “a palace for everyone”. Transported through a mysterious portal to the past, players need to use all their skill and imagination to explore Kensington Palace throughout the ages and return to the present day. Inspired by actual rooms in the palace, the game is a colourful journey through time where players meet and interact with Kensington’s former residents to solve puzzles in each room.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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