Serious Game Classification

Happiness Factory Sapient Interactive / AKQA / Wieden Kennedy Amsterdam (International), Coca-Cola (U.S.A.), 2007 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Drink - Fun food

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Happiness Factory Welcome to the Happiness Factory where your job is to help the assembly line workers complete their daily tasks while making sure every delivery of Coke delight goes right. The cool whistle while you work tunes and ultra carbonated graphics are extremely refreshing. Five different advergames plus killer videos make this one of the best entertainment sites for all ages. No coins required. It’s all free from Coca-Cola®.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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