Serious Game Classification

Hotel 626 B-Reel / Goodby, Silverstein (U.S.A.), Doritos / Frito-Lay (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Fun food - Horror - Storytelling

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Hotel 626 Check into one of the scariest advergames on the Internet – Hotel 626. The plot unfolds when you wake up in the middle of the night after a disturbance. Try to make it out of the Hotel alive. Parts of the game play is random, making a simple walk through more challenging. This advergame is only available from 6:00 PM – 6:00 AM unless you know how to re-set the clock on your computing device. Guess playing in the dark is more fun.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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