Serious Game Classification

Honda Fit American Honda Motor Co (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

This outstanding advergame from Honda gives you a chance to drive the 2009 Fit. Help defend and protect Fit City and outrun the gas sucking Fuelivores. Simple arrow control - use the space bar to activate the Pufferfit weapon. Unlock videos, wall papers and more in each chapter (3 in all). Race to deliver the Super Bolt, and then play as a Flueivore! Great fun for everyone.

Distribution : Internet - Free
Platform(s) : Browser (Flash)