Serious Game Classification

Escape to Plastic Beach Matmi games (United Kingdom), Gorillaz (United Kingdom), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Car

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Escape to Plastic Beach This epic advergame puts you in the driving seat on Gorillaz journey to their home on Plastic Beach. Outrun the cops, evade the El Camion, attempt daring underwater rescues and sue the Doom Glider to foil 2D

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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