Serious Game Classification

Lost in Forks Euro rscg 4d (International), Volvo (Sweden), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Car - Interactive movie - Storytelling - Video

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Lost in Forks An advergame movie to promote a Volvo car. The movie is inspired by the universe of Twilight.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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