Serious Game Classification

Unlock the tC Road Trip Haley Miranda Group (U.S.A.), Scion (Toyota) (U.S.A.), 2010 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Car

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Unlock the tC Road Trip Advergame : Drive a 2011 Scion tC from New York to Miami, with a final destination in Los Angeles while finding the numbers to a code that unlocks a Titanium case. Encounter exciting "side-trips", purchase vehicle upgrades to boost credibility and do it all with the most points in the shortest time possible. Each week a new road trip is unlocked for you to play. The game links to epic tunes, alt-videos and the game play is both challenging and lots of fun!

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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