Serious Game Classification
BMW eDrive Challenge
Little Chicken (Netherlands), BMW (Germany), 2007
Play it Now !
Classification
SERIOUS GAME
(Advergame)
Purpose
Besides play, this title features the following intents:
- Marketing & Communication message broadcasting
Market
This title is used by the following domains:
Audience
This title targets the following audience:
Age : 12-16
/
17-25
General Public
Gameplay
The gameplay of this title is
Game-based(designed with stated goals)