Serious Game Classification

Axe Vice Lowe Strateus / RPCA / Unilever (International), Axe / Lynx (Unilever) (International), 2007 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Deodorant - Interactive movie - Storytelling

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Axe Vice Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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