Serious Game Classification

Ernie CB"a Online (International), Spontex (France), 2005

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

This game invites the player to play Ernie in order to save "Grattéponge" in a dirty castle. This an advergame for a french sponge mark: Spontex.

Distribution : Internet - Free
Platform(s) : Browser (Flash)