Serious Game Classification

Pepsi NexGame (Pepsi Nex Game) Grouek & TYO-ID (Japan), PepsiCo - Japan (Japan), 2007  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Fun food - Soda

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick DESTROY : explanation of this brick SELECT : explanation of this brick
1 analysis

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Pepsi Nexgame Advergame for Pepsi.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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