Serious Game Classification

A la poursuite de l’élixir de jouvence DDB (France), Office de tourisme du Pays de Galles (United Kingdom), 2008  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • State & Governement
  • Culture & Art
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

A la poursuite de l’élixir de jouvence Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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