Serious Game Classification
A la poursuite de l’élixir de jouvence
DDB (France), Office de tourisme du Pays de Galles (United Kingdom), 2008
G/P/S model
SERIOUS GAME
(Advergame)
Gameplay
The gameplay of this title is
Game-based(designed with stated goals)
Purpose
Besides play, this title features the following intents:
- Marketing & Communication message broadcasting
Market
This title is used by the following domains:
- State & Governement
- Culture & Art
- Advertising
Audience
This title targets the following audience:
Age : 17-25
/
25-35
General Public