Serious Game Classification

Neon Bible Vincent Morisset (France), Arcade Fire (Canada), 2007 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS PLAY
(Advergame)

Keywords

Advergame - Clip - Music

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Culture & Art
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Play-based
(designed without stated goals)

The core of gameplay is defined by the rules below:
SELECT : explanation of this brick
1 analysis

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Neon Bible Video toy: the player can controls the hands of the singerWin Butler. This is an advergame to promote the Neon Bible song from Arcade Five group.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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