Serious Game Classification

Helping Hand Shaw Communications (Canada), Shaw Communications (Canada), 2009  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Action - Arcade

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick
0 analysis

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In this keyboard-controlled Pac-Man clone, the player is in charge of Shaw Communications' newest mascot, the Helping Hand, who must avoid pesky cats (?) and collect four icons from the corners of the screen-wrapping maze (each icon representing one of Shaw's telecommunications services) before returning to the now-ecstatic customer at the centre of the screen. Collecting running shoes will temporarily endow an invulnerability to the cats. [source:mobygames]

Distribution : Retail - Commercial
Platform(s) : Browser (Flash)

Links

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