Serious Game Classification

Better Business Choices British Telecom (United Kingdom), British Telecom (United Kingdom), 2006 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Purpose

Besides play, this title features the following intents:
  • Informative message broadcasting
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Corporate

Audience

This title targets the following audience:
 Age : 17-25 / 25-35 / 35-60
Professionals

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Better Business Choices Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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