Serious Game Classification

Step by Step Hershey (U.S.A.), 2003  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 8-11

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Step by Step A series of 7 Serious Games to promote candy bars released on Hersey's Kidztown website

Distribution : Internet - Free
Platform(s) : Browser

Links

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