Serious Game Classification

Google Doodle PacMan (Pacman Google) Google (U.S.A.), Google (U.S.A.), 2010  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Serious games

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Licensed title

Market

This title is used by the following domains:
  • Entertainment
  • Corporate
  • Culture & Art

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick
1 analysis

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PacmanGoogle.png To celebrate the 30 years of Pacman, Google replaced its logo by this game. The logo " Google" makes the labyrinth.

Distribution : Internet - Free
Platform(s) : Browser (Java)

Links

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