Serious Game Classification

Team Acne Digital / DDB Stockholm (Sweden), Swedish Armed Forces (Sweden), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Army - Military - Military game - Recrutement - Serious games

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Military & Defence

Audience

This title targets the following audience:
 Age : 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Similar games

Swedish Armed Forces Recruitment Campaign Swedish Armed Forces Recruitment Campaign
Försvarsmakten Försvarsmakten
Special Officer Academy Special Officer Academy
Team The player has to solve a series of cognitive problems, such as memorizing shapes and colours, counting, solving puzzles of geometrical shapes, etc. The user is not the only one performing the task, but is working with three other players who have been selected randomly from among those connected to the website. Each time a player fails a challenge, he loses life points, and each time a player solves a problem, he increases each of his teammates’ life points. When one of the team members loses all of his points, the game is over for the entire team. The game thereby aims to demonstrate that, within a team, working together must prevail over individual efforts.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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