Serious Game Classification

Dodge Caliber Dash Dodge (U.S.A.), Dodge (U.S.A.), 2006  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Dodge Caliber Dash Advergame bases on a racing game dedicated to Dodge trademark.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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