Serious Game Classification

Buddies Scrubbies Johnson & Johnson Inc. (Canada), Johnson & Johnson Inc. (Canada), 2006 Play it Now !

Informations Classification Analyses Discussion
 

G/P/S model

SERIOUS GAME
(Advergame)

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick MANAGE : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
1 analysis
Gameplay : games like Buddies Scrubbies

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Keywords

Advergame
Keywords : games like Buddies Scrubbies

Comments

Taxonomy
  • "Advergame that targets young mothers."
Buddies Scrubbies An online game to promote a line of childrens' shampoos and soaps, dubbed Buddies Scrubbies. It's similar to Atom Shockwave's wildly popular Diner Dash- bathe as many toddlers as you can in a set time using the J&J products.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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