Serious Game Classification

Evil Milk: Unlock Nodesnoop Labs (U.S.A.), Nodesnoop Labs (U.S.A.), 2010

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Keywords

Mobile - Music

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Entertainment
Culture & Art

Audience

This title targets the following audience:
Age : 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Evil Milk: Unlock is an iPhone game where you fly through songs from the album Evil Milk by The Very Hush Hush. As you complete levels, you unlock download codes that you can use to access mp3s from the album. The goal of the project is to encourage different ways of interacting with digital albums and mp3s in a mobile and game context, without recreating guitar hero / rock band / rhythm game dynamics.

Distribution : Internet - Commercial
Platform(s) : iPhone / iPod Touch