Serious Game Classification

Swedish Armed Forces Recruitment Campaign ACNE Digital / DDB Stockholm (Sweden), Swedish Armed Forces (Sweden), 2008 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Military & Defence

Audience

This title targets the following audience:
Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Swedish Armed Forces Recruitment Campaign

A Serious Game released by the Swedish Army to support its recrutment campaign.

Acting like an entry exam to the army, this game will tests your cognitive skills through four tests.

Distribution : Internet - Free
Platform(s) : Browser (Flash)