Serious Game Classification

Swedish Armed Forces Recruitment 2009 DDB Stockholm (Sweden), Swedish Armed Forces (Sweden), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Military - Serious game - Test

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Military & Defence

Audience

This title targets the following audience:
 Age : 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Swedish Armed Forces Recruitement 2009 An Serious Game released by the Swedish Army in order to recruit soldiers.

The game is a "shock" tests, that will evaluate your abilities through nine taks 9. After the test, a detailled debrief will analyse your potential for the army.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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