Serious Game Classification

Start Thinking Soldier: Leadership Skive (United Kingdom), British Army (United Kingdom), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Defence - Interactive movie - War

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Military & Defence

Audience

This title targets the following audience:
 Age : 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

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Start Thinking Soldier - Leadership A serious game released by the British Army to recruit people from 16 to 24 old.

This mission will cast you as a soldier in first person point of view. Using both video and realtime 3D this game emphasize over realism and immersion.

It's also one of the rare game to feature soldier women.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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