Serious Game Classification

Special Officer Academy (Aspirant) ACNE Digital / DDB Stockholm (Sweden), Swedish Armed Forces (Sweden), 2008 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Abstrait - Dexterity - Futuristic

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Military & Defence

Audience

This title targets the following audience:
 Age : 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick
1 analysis

Comments

Taxonomy
  • "Released by the Swedish army to recruit skilled people."
Special Officer Academy A serious game released to promote the Swedish army, part of a global marketing campaign (paper ads, tv ads, and internet). The aim was to recruit people with high level of skills but no necessarily prior military experience.

Shaped as a fictious entry test for the "Special Officer Academy", this game will present you to a series of psychomotor skills based challenges to completed in a (very) limited time. Depending on your results, you'll be guided to a "join the army" form.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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