Serious Game Classification

Can You Stop It? B2B GAMES (France), SFR (France), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Arg - Contest - Devil - Mobile phone

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Goods trading

Market

This title is used by the following domains:
  • Entertainment
  • Corporate

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick RANDOM : explanation of this brick SELECT : explanation of this brick WRITE : explanation of this brick
1 analysis
Can You Stop It? This contest proposes to solve enigmas in order to win a HTC mobile phone.
The scenario is based on a satanic story in the town of Lille (France).
This contest is managed by Société Française de Radiotéléphonie (SFR), a french mobile operator. Use the mouse to find clues and the keyboard to write the answers.

This Serious Game presents an "ARG" (Alternate Reality Game) gameplay. The concept is to merge real and virtual worlds. Thus Can You Stop It? proposes both to solve enigmas on the website and to take photos on real sites in the town of Lille (France). These pictures must prove to the organizers of the contest (the french mobile operator SFR) that participants have solved some enigmas.
Beside this Serious Game proposes a forum, a 2.0 dimension, in order to let Netsurfers to help by themselves to solve the different enigmas of this Serious Game.

Distribution : Internet - Commercial
Platform(s) : Browser

Links

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