Serious Game Classification

Endangered Animals (Animaux en danger) Mac Donald's (U.S.A.), 2008 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Purpose

Besides play, this title features the following intents:
  • Informative message broadcasting
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Corporate
  • Ecology

Audience

This title targets the following audience:
 Age : 3-7 / 8-11 / 12-16
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
1 analysis

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Endangered Animals This Serious Game from Mc Donald's is intended to sensitize the children with the safeguarding of the animal species, These animals are represented by cuddly toys and illustrate little puzzle games. These cuddly toys were punctually distributed with the Happymeal menu. By this approach, Mac Donald's broadcasts both educative and marketing messages. This kind of Serious Game is an "Edumarket game".

Distribution : Internet - Free
Platform(s) : Browser (Flash) - Macintosh - PC (Linux) - PC (Windows)

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