Serious Game Classification

Ginger Dawn PlayerThree / Oil Productions (United Kingdom), Channel 4 / Welcome Trust (United Kingdom), 2008 Play it Now !

Informations Analyses Discussion





Besides play, this title features the following intents:
  • Educative message broadcasting


This title is used by the following domains:
  • Entertainment
  • Media


This title targets the following audience:
Age : 8-11 / 12-16 / 17-25 / 25-35
General Public


The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:

Similar games

Ginger Dawn A game where you must fight against the decrease of redhead people. Tied to a recessive gene, having redhead children imply that both parents have this gene. You play as a redhead person, and must mate with other people in order to have a maximum of readhead babies before the sun burns your sensitive skin.
Marrying humour with retro-gaming, this serious game broadcast an educative message about genetics.

This game was created for an edutainment event about science, set up by the UK TV network "Channel 4". The backbone of this even was an ARG which lasted 8 weeks, alongside with several browser games and a documentary.

Distribution : Internet - Free
Platform(s) : Browser (Flash)