Serious Game Classification

Playstation Home Sony (Japan), Sony (Japan), 2008  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Goods trading

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick CREATE : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick WRITE : explanation of this brick
1 analysis

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Playstation Home Home is a Virtual Wolrd like Second Life. The users can chat, play (chess, Helicopter Hit, Video games, Bowling...), buy virtual clothes and objects, see movie trailers... Sony proposes a universe that allow to brand and show its products and those from other compagnies.
The users have also to descover secret places and solve some engimas sometimes.

Distribution : Internet - Commercial
Platform(s) : Playstation 3 (PS3)

Links

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