Serious Game Classification

Absolut Search V&S Vin & Sprit (Sweden), 2006 Play it Now !

Informations GPS Classification ESAR Classification Analyses Discussion

Video Game

Classify this game

Purpose

  • Marketing & Communication message broadcasting

Market

  • Advertising

Audience

  • 17-25
  • 25-35
  • 35-60
  • General Public
  • Students
I like it because it's quite challenging (you only have 2 minutes to spot 82 bottles) but most of all because it's artistic, very much in line with the Absolut brand. It's amazing the attention to the details, and I'm always impressed by the work on branding Absolut is able to do also with online marketing.