Serious Game Classification

Absolut Search V&S Vin & Sprit (Sweden), 2006 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Absolut - Alcohool - Click - Observe - Point - Search - Vodka

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 17-25 / 25-35 / 35-60
General Public & Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick SELECT : explanation of this brick
2 analysis

Comments

Taxonomy
  • "I like it because it's quite challenging (you only have 2 minutes to spot 82 bottles) but most of all because it's artistic, very much in line with the Absolut brand. It's amazing the attention to the details, and I'm always impressed by the work on branding Absolut is able to do also with online marketing."

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Absolut Search Find the 82 Absolut's bottles in the big illustration of New York City.
Category: Point & Click.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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