Serious Game Classification

The Coke Zero Game: Football as it should be North Kingdom (Sweden), Coca-Cola (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
1 analysis

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The Coke Zero Game: Football as it should be An interactive movie: the player has to reach a stadium in 10 minutes. During the travel, Coca-cola zero girls present challenges to the players: driving, ball shooting, pinball...

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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