Serious Game Classification

Starbank KTM Advance (France), BNP Paribas (France), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Keywords

Bank - Management - Serious game

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Corporate

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MANAGE : explanation of this brick SELECT : explanation of this brick
1 analysis

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Starbank A serious game released by BNP Paribas (a french bank), where you'll have to develop your bank system into a futuristic world.

You'll manage your selling points and choose the financial services you want to propose in order to reach maximal profit and customer satisfaction...

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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