Serious Game Classification

Lily Allen in Escape the Fear Matmi games (United Kingdom), Regal Recordings (United Kingdom), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Action - Advergame - Music - Platform - Serious game

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Culture & Art
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick
1 analysis

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Lily Allen in Escape the Fear An advertising platform game created to promotes the single "The Fear" from Lili Allen.

You play as this singer, and much reach the exit without hitting ennemies or traps, while the the music single plays in background.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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