Serious Game Classification

Pepsi Invaders (Coke wins) Atari (Christopher Omarzu) (U.S.A.), Coca-Cola (U.S.A.), 1983  

Informations Analyses Discussion
 

Classification

RETRO SERIOUS GAME
(Advergame)

Keywords

Advergame - Alien - Fixed shooter - Retro serious game - Retro sg - Science fiction - Serious game - Shoot - Shoot'em up - Soda - Spaceship

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Corporate

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
Professionals

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick SHOOT : explanation of this brick
1 analysis

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Pepsi Invaders PEPSI Invaders has been developped by Atari for Coke. 125 cartridges have been published for the Atlanta employes. This game is a Mod of the Atari 2600 Space Invaders from Taito. The goal of this game is to destroy all the blue elements: aliens and the P, E, P, S, I letters. The player has all the lives he need during 3 minutes. Thus when the player's spaceship is destroyed, it always comes back. When the game is over, an animation clears all the blue invaders and the message "Coke wins" flashes. The marketing seems to be stronger than any other invaders!

Distribution : Retail - Commercial
Platform(s) : Atari 2600

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