Serious Game Classification

Energyville The Economist Group (U.S.A.), Chevron (U.S.A.), 2007  

Video Game

Purpose

  • Informative message broadcasting
  • Marketing & Communication message broadcasting

Market

  • Corporate
  • Ecology

Audience

  • 12-16
  • 17-25
  • 25-35
  • 35-60
  • General Public

Chevron sell petrol, in this context it's very difficult to know if the market targeted by this edumarket game is really the ecology.