Serious Game Classification

Planet Green Game Tree Media Corporation (U.S.A.), Starbucks Corporation / Global Green USA (U.S.A.), 2007 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Edumarket Game)

Keywords

Branding - Ecology - Edumarket game - Serious game

Purpose

Besides play, this title features the following intents:
  • Informative message broadcasting
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Corporate
  • Ecology

Audience

This title targets the following audience:
 Age : 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
1 analysis

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Planet Green Game An Edumarket game about ecology with Starbucks Coffee branding. This game illuminates the climate crisis and advocates environmental social change. Starbucks Coffee Company together with Global Green USA created Planet Green Game to promote smart solutions to global warming. Planet Green Game is a narrative based simulation where the user navigates a fictional town and investigates its landmarks to see how to reduce the town's carbon footprint.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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