Serious Game Classification

Stella Artois Interbrew (InBev) (Belgium), Stella Artois (Belgium), 2006 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Interactive movie - Serious game

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Corporate

Audience

This title targets the following audience:
 Age : 17-25 / 25-35 / 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick SELECT : explanation of this brick
1 analysis

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Stella Artois This Serious Game is an advergame about Stella Artois, a belgium beer factory.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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