Serious Game Classification

G/P/S model

SERIOUS PLAY
(Advergame)

Gameplay

The gameplay of this title is Play-based
(designed without stated goals)

The core of gameplay is defined by the rules below:

Purpose

Besides play, this title features the following intents:

• Marketing & Communication message broadcasting
• Licensed title

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Market

This title is used by the following domains:

• Entertainment
• Advertising

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Audience

This title targets the following audience:
Age : 12-16
General Public

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Keywords

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E.S.A.R. system

Classify this game

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