Serious Game Classification

Chabal le duel Orange (France), Orange (France), 2008  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Corporate
  • Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)



Chabal le duel Advergame dedicated to promote the Orange phone company.

Distribution : Internet - Free
Platform(s) : Browser - Mobile

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