Serious Game Classification

WonderFNAC Digiworks (France), FNAC (France), 2012 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 3-7 / 8-11 / 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

An hidden-object type of videogame used for advertising purpose from 12/13/2012 to 01/31/2013 by the french high-tech retailer chain "FNAC."

Distribution : Internet - Free
Platform(s) : Browser (Flash)