Serious Game Classification

Gum Fly Stride gum (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Catch the chewed Stride gum but avoid the pickle chips, rubber balls, shrimp, and hot dogs. Empty the gum into the trash bin (left click). Lots of advergame fun for everyone. Fast game play, great replay value.

Distribution : Internet - Free
Platform(s) : Browser (Flash)