Serious Game Classification

Pineapple Express Sony Pictures (U.S.A.), 2008 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

This arcade style advergame from Sony Pictures is similar to Donkey Kong in game play style. Eat the food but avoid the pineapples and Ted. Play as Dale or Saul.

Distribution : Internet - Free
Platform(s) : Browser (Flash)