Serious Game Classification

IQ Virtual Test Drive Play with Motion / North Kingdom (Sweden), Toyota (Japan), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

This is a very slick advergame from Toyota. Take the IQ for a spin and try to complete four different courses in the best times possible. The graphics and audio are fantastic, and the controls are easy to master after a few attempts. Trying to beat their suggested times is not going to be easy, so if you like a real challenge, drive up to IQ Virtual Test Drive!

Distribution : Internet - Free
Platform(s) : Browser (Flash)