Serious Game Classification

Smart Grid Augmented Reality North Kingdom (Sweden), General Electric Co. (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS PLAY
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Play-based
(designed without stated goals)

WOW! This is a truly amazing advergame concept from General Electric Company. Start by printing a Solar Panel Marker. Turn on your computer

Distribution : Internet - Free
Platform(s) : Browser (Flash)