Serious Game Classification

Chevy Cobalt Labs Blockdot (U.S.A.), General Motors (U.S.A.), 2009 Play it Now !

Informations Analyses Discussion

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

For head to head competition, this advergame races ahead of the competition. Design your own virtual Cobalt. Then challenge other online players to a race over a well crafted track. Purchase upgrades with cyber monetary units. Balance speed with accuracy for a fast time. If you are driven to win, this tricked out site was made just for you!

Distribution : Internet - Free
Platform(s) : Browser (Flash)