Serious Game Classification

Dirty Rolling Axe / Lynx (Unilever) (International), Axe / Lynx (Unilever) (International), 2007  

Informations Analyses Discussion
 

Classification

SERIOUS PLAY
(Advergame)

Keywords

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Play-based
(designed without stated goals)


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