Serious Game Classification

Good things should never end Orange UK (United Kingdom), Orange UK (United Kingdom), 2007  

Informations Analyses Discussion
 

Classification

SERIOUS PLAY
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Play-based
(designed without stated goals)